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MBA (11 -20 specializations )
 
BHARATHIAR UNIVERSITY: COIMBATORE – 641046
SCHOOL OF DISTANCE EDUCATION (SDE)
for the SDE students admitted during the academic year 2011-12 & Onwards
M.B.A
(Annual Pattern)
First Year (common for all specializations)
Paper Name of the Subject Marks
2.1 Principles of Management and Organisational Behaviour 100
2.2 Managerial Economics 100
2.3 Accounting and Finance for Managers 100
2.4 Marketing Management 100
2.5 Human Resource Management 100
2.6 Quantitative Techniques for Management 100
2.7 Research Methods for Management 100
2.8 Corporate Communication 100
2.9 Operations Management 100
  Total 100
Second Year
Paper Name of the Subject Marks
2.1 Productions and Operations Management 100
2.2 Executive Communication 100
2.3 Brand Management 100
2.4 Management Information Systems 100
2.5 International Business 100
2.6 Event Management 100
2.7 Micro-Finance: Perspectives and Operations 100
2.8 Business Environment and Ethics 100
2.9 Strategic Management 100
  Total 100
M.B.A – Logistic and Supply Chain Management
(Annual Pattern)
Second Year
Paper Name of the Subject Marks
2.1 Logistic Management 100
2.2 Retail Store and Visual Merchandising 100
2.3 Quality Management and Quality Techniques 100
2.4 Retail Marketing and CRM 100
2.5 Logistic and Supply Chain Management 100
2.6 Export Trade and Documentation 100
2.7 International Marketing 100
2.8 Business Environment and Ethics 100
2.9 Strategic Management 100
  Total 100
M.B.A -Entrepreneurship
(Annual Pattern)
Second Year
Paper Name of the Subject Marks
2.1 Entrepreneurial Finance 100
2.2 Entrepreneurship Development 100
2.3 Project management 100
2.4 Information Technology and E-Commerce 100
2.5 Technology Innovation and Sustainable Enterprise 100
2.6 Business Plan and Ethics 100
2.7 Managing Diversity 100
2.8 Business Environment & Ethics 100
2.9 Strategic Management 100
  Total 100
M.B.A - Export Management
(Annual Pattern)
Second Year
Paper Name of the Subject Marks
2.1 International Business Environment 100
2.2 Export Trade & Documentation 100
2.3 Export Finance Procedure 100
2.4 FOREX Management 100
2.5 International Project Management 100
2.6 Logistics Management 100
2.7 International Marketing 100
2.8 Business Environment & Ethics 100
2.9 Strategic Management 100
  Total 100
M.B.A - Financial Services
(Annual Pattern)
Second Year
Paper Name of the Subject Marks
2.1 Marketing of Financial Services 100
2.2 Mutual Funds and Merchant Banking 100
2.3 Legal aspects of financial services 100
2.4 Mergers and Acquisitions 100
2.5 Financial Intermediaries, Financial Institutions and Regulators 100
2.6 Risk Management & Insurance 100
2.7 Treasury Management 100
2.8 Business Environment & Ethics 100
2.9 Strategic Management 100
  Total 100
M.B.A - Information Systems
(Annual Pattern)
Second Year
Paper Name of the Subject Marks
2.1 Software Project Management 100
2.2 Database Management Systems 100
2.3 E-Commerce 100
2.4 Enterprise Resource Planning 100
2.5 Data Mining and Data Warehousing 100
2.6 Knowledge Management and Information Systems 100
2.7 Information Security Systems, Control and Audit 100
2.8 Business Environment & Ethics 100
2.9 Strategic Management 100
  Total 100
M.B.A - Materials Management
(Annual Pattern)
Second Year
Paper Name of the Subject Marks
2.1 Packing and Distribution Management 100
2.2 Export Trade and Documentation 100
2.3 Logistic and Supply Chain Management 100
2.4 Purchasing and Procurement Management 100
2.5 Materials and Stores Management 100
2.6 Total Quality Management 100
2.7 Project Management 100
2.8 Business Environment & Ethics 100
2.9 Strategic Management 100
  Total 100
M.B.A - Banking and Finance
(Annual Pattern)
Second Year
Paper Name of the Subject Marks
2.1 Financial Institutions and Services 100
2.2 Management Control Systems 100
2.3 Banking and Insurance Marketing 100
2.4 Management of Banking and Insurance Companies 100
2.5 Commercial Banking and Role of RBI 100
2.6 Mutual Fund Management 100
2.7 Merchant Banking 100
2.8 Business Environment & Ethics 100
2.9 Strategic Management 100
  Total 100
M.B.A - Technology Management
(Annual Pattern)
Second Year
Paper Name of the Subject Marks
2.1 Total Quality Management 100
2.2 Production Planning and Control 100
2.3 Technology Acquisitions & Diffusion 100
2.4 Technology Finance 100
2.5 Goal Programming in Management 100
2.6 Technology Forecasting 100
2.7 R & D Management 100
2.8 Business Environment & Ethics 100
2.9 Strategic Management 100
  Total 100
M.B.A – Customer Relationship Management
(Annual Pattern)
Second Year
Paper Name of the Subject Marks
2.1 Retail Operations Management 100
2.2 Relationship Marketing 100
2.3 Strategic Customer Relations Management 100
2.4 Virtual Marketing 100
2.5 Customer Relationship Management 100
2.6 Sales and Distribution Management 100
2.7 Marketing of Services 100
2.8 Business Environment & Ethics 100
2.9 Strategic Management 100
  Total 100
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